How It Works
Minute Mail Political makes political direct mail simple. Here’s how it works.
Share Details About Your Race
The first step in working with Minute Mail Political is completing a brief client questionnaire. This step provides us the information needed to deeply analyze your race and get started with your campaign assets.
Be sure to complete the form as thoroughly and accurately as possible. The information you provide will help determine the recommended volume of mail, the proposed target audience, and the recommended campaign tactics.
Review Your Custom Mail Plan
Once you submit the client questionnaire, our team will begin crafting your custom mail plan based on the information you provided. The plans will include:
• An overview of the race
• A turnout model
• Proposed targets
• Important dates and deadlines
• A mail plan that includes pricing, targets, and delivery dates
• Additional recommended services
Every campaign is different. Typically, we recommend sending at least four to six pieces of direct mail to your main target audience; however, our recommendations will factor in your fundraising and anticipated budget.
If we have any questions as we are building the plan, our team will reach out to you to clarify.
Develop Your Winning Message
Based on the information you provide, including any polling or research, our team will develop a messaging arc that leads voters through your experience and priorities, builds your name ID, and motivates them to support your campaign.
Begin the Mail Design Process
Once your messaging arc is defined and your mail plan is approved, Minute Mail Political will begin developing your mail.
There’s a lot of noise during elections! By connecting single-issue messages with high-impact visuals, we ensure your mail cuts through the clutter.
Review and Approve Your Mail
As seasoned political communications experts, we have been through thousands of campaigns.
We pride ourselves on developing high-quality, creative direct mail from the first draft. Throughout the process, we work to ensure an efficient and responsive approval process as we incorporate your feedback.
Deliver High-Impact Direct Mail
Once approved and paid for, our team will work with our extensive network of printers to get your mail printed and in mailboxes as quickly as possible.
From householding lists to removing voters who have already cast their ballots, our team will ensure each mailer is written, designed, and produced as efficiently as possible. With nearly 15 years managing political direct mail, our team has developed the tools and skills to make your mail program simple, effective, and strategic.